Digital Marketing Toolkit
This toolkit will help you prepare your own marketing strategy and your social media calendar and posts designs.
As a bonus, you will also receive our “Content Style Guide Template” complemented by an example of a complete content style guide.
Digital Marketing Toolkit
Every business needs to make sales in order to survive. In order to sell, you need to promote your business and solutions in some way. Here is where marketing comes into play. Having a marketing strategy is important because it helps you promote your business by defining how you communicate your solutions to potential customers and through which channels.
If you have limited experience in marketing, or none at all, with the Digital Marketing Toolkit you will learn the basics of digital marketing and will be able to prepare a strong marketing strategy all on your own.
Are you not sure you can do it?
If you are finding endless excuses why not to start your own business or promote your business and solutions online, or why not now, please stop. Believe me, you don’t need to wait for the ideal conditions; they rarely come along.
I don’t know your particular situation, but whatever business you are planning to set up or whatever your experience in marketing (or lack of), I am sure you can do it.
You just need some help.
Time is not only limited, it is also precious. Therefore, it is important for you to decide what to do and how in order to save time, and get help for as many activities as you can.
The digital resources available at IB4SME can be of great help to save you time and help you prepare everything properly.
Here’s what you’ll gain with this Toolkit
By using the resources available in the Digital Marketing Toolkit, you will:
- Learn the basics of digital marketing through useful templates and a checklist
- Be able to prepare your very own marketing strategy
- Find out the key elements of a landing page that converts
- Learn how to prepare your social media calendar
- Be able to prepare your own social media visuals
- Learn how to prepare your marketing budget
- Learn how to prepare your content style guide.
The Digitial Marketing Toolkit includes:
- Template: Marketing Strategy Template
This template can help you prepare your own marketing strategy in a fast and simple way. The strategy base present in the document can be applied to the majority of small online businesses. It includes 18 chapters, base content and suggested content options to make it easier and faster for you to prepare your very own marketing strategy. - Template: Marketing Budget Template
This template can be of great help for you to consider all the relevant expenses that will be part of your marketing budget. It includes a table with various marketing-related expenses options for budget allocation, as well as a practical example of a small business marketing budget. - Template: 2025 Social Media Calendar Template
This template covers one year of social media posts content planning, writing and monitoring. Each Excel sheet covers a 3-month period with proposed weekly posts content categories and types. In the template are also provided explanations for each section of the calendar and all the proposed categories. - Template: 200 Social Media Visuals Design Templates and Examples
This template includes 100 square format Social Media Visuals Design slides and 100 landscape format slides (for LinkedIn). For each format (square and landscape), there are 20 base designs with 5 key colour variations, with various options of headlines, calls to action and images placement. All the slides are completely editable. In addition, you will also receive 25 examples of actual social media post visuals prepared for five example activities (accounting, interior design, wellness, education, and cuisine). - Checklist: Landing Page Content
This checklist covers 14 important content sections of a landing page designed to convert visitors (your target customers) into leads or customers.
As a Bonus, you will also receive the Content Style Guide Template and Example
This template outlines all the relevant elements, split into five key sections, which you can include in preparing your own content style guide. The template is complemented by an example of a complete content style guide, most of which can be applied to any business.
Are you ready to promote your business?
Promotional launch price:
EUR 47.00
Is this toolkit for me?
Great question. The Digital Marketing Toolkit is for you if:
- You want to start or have recently started your own business
- You want to promote your business and solutions online
- You have little or no experience in marketing
- You tried to promote your business online, but it did not work
- You don't know how to prepare a marketing strategy.
However, this toolkit is not for you if:
- You don’t know if you want to start your own business
- You are already doing a successfully marketing and promotion online
- You are not going to do business online.
Are you ready to do marketing?
Promotional launch price:
EUR 47.00
Meet Natasa
Hi, my name is Natasa Kobal and I am the Owner and Founder of IB4SME. I know how hard and overwhelming it can be to have your own business, and I am here to help.
Originally from Slovenia, I spent most of my professional life in Dubai, UAE, and since 2020 I live in Poland with my family.
During 18 years of experience, I have worked as marketing manager in marketing and media agencies, as well as in and for companies from various industries.
With a Doctorate in Business Management and as a marketing and international business expert, I now help small business owners with their international business strategies and promotion.
In order to help as many of you as I can, I have prepared these new digital resources and published a blog to really help new entrepreneurs starting your own business and promoting your solutions online.
So, if you feel you are ready to start your new business or improve your existing one, let me help you with these valuable resources.
FAQ
Are you ready for the next step?
Promotional launch price:
EUR 47.00