Resources
Focused on helping entrepreneurs and small business owners, we have prepared a series of digital resources, including eBooks, guides, templates, checklists, etc. Focused on online business and digital marketing, each of these resources is aimed to help you increase a specific knowledge or ease your work and save you time.
All IB4SME digital resources have been prepared in a way that you can immediately put into practice what you are learning. With these free and low-priced solutions, you can access professionally created business and marketing support tools that will help you achieve your goals.
We have prepared all IB4SME digital resources based on the MELA Method. Therefore, you should use our resources only if you are motivated to learn what you need and then actually put that into practice.
IB4SME Digital Resources
Easy Start-up Toolkit
Weather you already have your business idea or you are not yet sure what your business will be about, this set of digital resources will help you in properly defining your business concept, prepare your business plan and create your company brand. As a bonus, you will also receive our eBook “GDPR Basics for Small Business Owners”.
Create Your Solution Toolkit
There is a big difference between a product and a solution. With this toolkit you will learn what a solution is and how to make your solution irresistible for your customers. As a bonus, you will also receive our eBook “40 Solutions to Sell Online” to help you create additional sources of revenue.
Digital Marketing Toolkit
If you already have your business and solution, this toolkit will help you prepare your own marketing strategy and your social media calendar and posts designs. As a bonus, you will also receive our “Content Style Guide Template” complemented by an example of a complete content style guide.
Promote Your Solution Online Toolkit
In order to sell, you need to promote your solutions online. Even if you don’t have any experience in digital marketing or promotion, this toolkit will help you understand the key elements of a successful online business promotion and prepare the content and activities of your own promotional plan. As a bonus, you will also receive our “Pricing Strategy Template,” which will help you define the price of your solution.
Mompreneurs Online Business Starter
This Online Business Starter package is dedicated to Mompreneurs that need a complete practical guide to start your own business from home, create your solution and promote it online. This set includes the Mompreneurs Online Business Handbook, a workbook and a set of templates and checklists. As a bonus, you will also receive our eBook “40 Solutions to Sell Online”.
Mompreneurs Online Business Premium
This Premium package contains a full set of our digital resources, including the Mompreneurs Online Business Handbook and Workbook, and digital resources covering your business start-up, creating your solution, digital marketing and online promotion. So, if you want all 23 digital resources that can help you set up and successfully promote your business online, this is the solution for you.
Sign Up to Access Our Free and Low-Priced Resources
By signing up with IB4SME, you will join business owners and managers across the globe that trust us and take advantage of our digital material and valuable content available only to our subscribers.
Depending on your preferences, you can also receive email notifications about the latest articles published on the IB4SME Blog, new webinars, workshops and courses, notifications and invitations to our online or offline events, as well as special offers and discounts.
Sign up today and get immediately our Business Concept Definition Guide for free. Whether you are just starting doing business online, or you have years of experience, this 15-page guide will help you in properly defining your new business concept.
The MELA Method
Conceptualised by Dr. Natasa Kobal, the MELA Method consists of four key stages, which are part of an individual’s learning cycle.
- Motivation: Motivation is key in the learning process, as it directs your perception and actions toward a particular goal. Only when properly motivated, you will be able to effectively learn what you need to put into practice in order to achieve your goal.
- Exploration: When motivated to learn, you will most likely explore various learning options. Nowadays, you can find digital resources online, free and paid. These include online courses, eBooks, tutorials, webinars, and many others. All you need to do is explore between the available options to find the most suitable solution for you, considering your time, budget, preferred learning style, and your goal. Often, this includes a combination of different solutions.
- Learning: Once you find the right solution, you will learn what you need. You might first read a blog post to have a better understanding about the topic, then read an eBook with more detailed information, and perhaps end with an online webinar, where they show you how to put into practice what you learnt.
- Application: Now that you learnt what you need, it’s time to take action. You can now apply in practice what you learnt in order to achieve your goal. Following the results of your application, you will be then further motivated to learn more about the same topic or to complement your knowledge and skills through other topics.
Basically, the IB4SME resources created based on the MELA Method are meant for those of you who are motivated to learn what you need and put your new knowledge immediately into action, so you can achieve your goals