Meet Natasa
My Story
“Since I was a teenager, I had a profound interest for marketing and advertising, while my extrovert personality was continuously leading me into new environments, meeting different people, and taking over various leadership and management roles.
As an excellent student, loving the most diverse subjects, from maths and science to arts and languages, I decided to take a chance in management and marketing, completing my Bachelor Degree in Economics, complemented by my Master of Science in Management. But that was not enough. With a positive attitude, while working 50 hours a week, I pursued and completed my Doctorate in Business Management with a research focused on International Business and Strategic Management.
Originally from Koper, Slovenia, I spent most of my professional life in Dubai, UAE. During 18 years of my professional experience, I have worked in marketing and media agencies, as well as in and for companies from various industries, such as energy, retail, events, home appliances, car rentals, banks, hospitality, and many others.
During my vast experience in marketing and international business, I have been working with business owners and decision-makers through economic recessions, industry-specific crises, and in various departments formation, company restructuring processes, and new companies setup.
As a marketing and international business expert, I believe in creating solutions that accelerate SMEs’ sustainable growth. Throughout the years, I have also helped SME business owners and decision-makers with their international business strategies and promotion, and have then decided to focus completely on that. This is the main reason why I decided to open my own business and launch IB4SME.
I know how stressful and difficult it can be to start your own business or go through these challenging times, and I am here to help.
Dr. Natasa Kobal, Owner and Founder
Biography
Dr. Natasa Kobal, Entrepreneur, Marketing and International Business Expert
As a marketing and international business expert, Dr. Natasa Kobal believes in creating solutions that accelerate SMEs’ sustainable growth.
Natasa is the Owner and Founder of IB4SME, a business consulting and training brand that empowers SME owners and decision-makers internationally with the skills and support they need to successfully manage their businesses.
With a PhD in business management, combined with her strong experience in international marketing, Natasa manages all IB4SME business consulting solutions and services.
As a dynamic Marketing & Communications Manager, with 18 years of diverse industry experience, Natasa has a proven track record in developing effective B2B and B2C fully integrated marketing strategies, which contribute to companies’ competitiveness and ROI.
An outstanding team leader and player, with a creative spirit and analytical approach, Natasa is known for initiating and managing processes restructuring and optimisation that result in increased efficiency, productivity, and firm’s profitability.
Speaking six languages (English, Italian, Spanish, Slovenian, Croatian, and Polish) fuels her extrovert character by enabling her to effectively communicate with people from multiple cultures. Her creativity is not only visible through her marketing work, but also in her passion for playing the piano, singing, dancing and painting.
Born and raised in Koper, Slovenia, after working 11 years in Dubai, UAE, since 2020 Natasa is based in Szczecin, Poland.
