Resources
Welcome to our Resources page!
Based on 18 years of professional experience and with the aim of helping entrepreneurs and small business owners, I have developed the NK Method and prepared a series of digital resources, including eBooks, guides, templates, checklists, and other material. Focusing on online business and digital marketing, each of these resources is aimed to help you increase a specific knowledge, ease your work, save you time, and turn your knowledge or expertise into a profitable online business.
All IB4SME digital resources have been prepared in a way for you to immediately put into practice what you are learning. With these free and low-priced solutions, you can access professionally created business and marketing support tools that will help you achieve your goals.
I hope that with these resources you will find the motivation you need and take action.
Dr. Natasa Kobal
Owner and Founder
IB4SME Digital Resources
Easy Start-up Toolkit
Weather you already have your business idea or you are not yet sure what your business will be about, this set of digital resources will help you in properly defining your business concept, prepare your business plan and create your company brand. As a bonus, you will also receive our eBook “GDPR Basics for Small Business Owners”.
Create Your Solution Toolkit
There is a big difference between a product and a solution. With this toolkit you will learn what a solution is and how to make your solution irresistible for your customers while creating different sources of revenue. As a bonus, you will also receive our eBook “GDPR Basics for Small Business Owners”.
Digital Marketing Toolkit
If you already have your business and solution, this toolkit will help you prepare your own marketing strategy and your social media calendar and posts designs. As a bonus, you will also receive our “Content Style Guide Template” complemented by an example of a complete content style guide.
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FREE Resources
eBook: 40 Solutions to Sell Online
To further help you with your online business, I have prepared this short eBook, focused on 40 ideas for solutions you can sell online in order to help you create additional sources of revenue. The solutions are split into sections, so you can easily find the type of solutions more suitable for you. Whether you are just starting your online business, or you have years of experience, you can use many of the ideas shared in this eBook.
Guide: Position Yourself as an Expert
I created this guide to help you establish yourself as an expert in your field and turn your knowledge into a profitable online business. It covers key aspects of expert positioning, offering valuable insights whether you're just starting out or have years of experience. This guide is designed to help you effectively showcase your expertise and elevate your online business.
Checklist: Defining Your Niche
Defining your niche helps you stand out from the competition, attract the right clients, and become an authority in your field. To be successful, you need to identify a specific area within your field that you excel in and that you are passionate about. Then focus on this niche to establish yourself as an expert in that area. In this checklist, I have prepared seven steps that will help you define your niche and position yourself as an expert in that niche.
Checklist: Building a Strong Personal Brand
In order to make a significant impact online, you need to build a strong personal brand for your area of expertise. To help you in this endeavor, I have prepared a checklist with seven key points for you to follow in order to build a strong personal brand for your online business.
Checklist: Showcase Your Expertise Online
One of the most powerful ways to demonstrate your knowledge and skills is by developing relevant content and solutions. This can include digital material such as guides, eBooks, white papers, case studies, and other valuable content. These materials act as a showcase of your expertise and can make a significant impact on your online presence. In this checklist, I have prepared the seven key aspects in showcasing your expertise online.
Template: Writing Your Short Bio
Your short biography is your digital handshake. It's your first opportunity to make a lasting impression, and it can be the difference between attracting potential clients or losing them to the next expert. To position yourself as an expert, you need to have an impactful biography, supported by proof of your expertise. This template includes the five key point points you need to consider when writing your short professional bio.
Guide: Preparing for Your Professional Photo Shoot
If you really want to position yourself as an expert, it’s crucial to have the right profile photo and other photos to use to present yourself and your business online. Preparing for a professional photo shoot is an important step in creating a professional image for yourself and your business. In this guide, I have prepared seven steps you need to follow to ensure you are fully prepared and get the most out of your professional photo shoot.
The NK Method: Your Blueprint for Online Success
With 18 years of experience in international business and marketing, I’ve worked with many entrepreneurs and professionals. Throughout my journey, I recognized a recurring challenge faced by experts and service providers: how to effectively translate their knowledge and skills into a thriving online business. To tackle this, I researched methods for starting and running online ventures, exploring audience-focused solutions and promotional strategies. Drawing on my experience and insights from other experts, I developed the NK Method—a comprehensive framework for building and growing successful service-based businesses online.
The NK Method encompasses essential strategies and actionable steps that guide you through every aspect of building an online presence. From defining your niche and crafting a compelling personal brand to positioning yourself as an authority in your field, this method provides the tools you need to succeed. You’ll learn how to create valuable solutions that resonate with your target audience, as well as effective promotional techniques to attract clients and grow your business. Whether you’re just starting or seeking to elevate your existing services, the NK Method offers a clear path to transforming your expertise into a profitable online business.
By leveraging the NK Method, you gain access to a wealth of resources—including eBooks, guides, templates, videos, webinars, online courses, and more—each tailored to address specific challenges and opportunities within the online business landscape. My mission is to empower you to take confident steps toward success, ensuring you have the knowledge and support needed to thrive in today’s competitive environment.
Let’s embark on this journey together and unlock your potential in the world of online business!
Take the first step now by signing up.