Dr. Natasa Kobal

Dr. Natasa Kobal is a marketing and international business expert, who believes in creating solutions that accelerate SMEs’ sustainable growth. She is the Owner and Founder of IB4SME, a business consulting and training brand that empowers SME owners and decision-makers internationally with the skills and support they need to successfully manage their businesses. With a PhD in business management, combined with 18 years of experience in international marketing, Natasa manages all IB4SME business consulting solutions and services.

How to Define Your Niche for Your Field of Expertise

Are you overwhelmed by the challenge of choosing a specific niche for your online business, unsure of which direction will attract the right audience? In this article, I’m going to share with you and explain how to define your niche for your profitable online business. Self-Assessment Market Research Analysing Competition Testing Your Niche Define Your

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