Welcome to the IB4SME Blog!

My name is Natasa Kobal and I am the Owner and Founder of IB4SME. I know how stressful and difficult it can be to start your own business or go through these challenging times, and I am here to help.

Whether you are planning to set up your own business or you already have one, whether you are experienced in online business and marketing or not, the articles published on the IB4SME Blog can help you in starting or improving your own business and promoting your solutions online.

If there is any particular topic you would like to see on the Blog, you can let me know here.

10 Tips to Help You Improve Your Organisational Skills

By Dr. Natasa Kobal / May 31, 2022

Organisational skills are critical to help you manage your time, being with your family, at work, or during your other activities and responsibilities. However, organisational skills can be hard to master. As an organisational freak, I have prepared 10 simple tips to help you improve your organisational skills, in order to use your time more […]

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20 Start-Up Tips for Beginners

By Dr. Natasa Kobal / May 24, 2022

Starting your own business, particularly in these challenging times, can be stressful and difficult. Trying to help first-time business owners, I have prepared these 20 start-up tips that cover step-by-step some of the most important aspects of your new business. 1. Do what you love Considering you will be dedicating a lot of time and […]

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Why Knowing Your Competitors is Important?

By Dr. Natasa Kobal / May 17, 2022

There are three main reasons why knowing your competitors is important for your business. First, knowing who they are and what they are offering can help you in defining your products, services and promotion in a way that will make you stand out. As such, they can help you define your niche market and target […]

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7 Steps to Prepare a Marketing Strategy for Your Start-Up

By Dr. Natasa Kobal / May 10, 2022

Every business needs to make sales to survive. In order to sell, you need to promote your business in some way. Here is where marketing comes into play. Having a marketing strategy is important because it helps you promote your business by defining how you communicate your solutions to potential customers and through which channels. […]

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What Kind of Solutions You Can Sell Online

By Dr. Natasa Kobal / May 3, 2022

If you want to do business online, you need to have a solution you can actually sell online. It all starts with a business idea about what you can sell. This will serve as a compass for setting up, promoting and growing your business. But you might be thinking: “What kind of solutions I can […]

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Why Choosing Professional Support for Your Start-Up is Crucial

By Dr. Natasa Kobal / April 26, 2022

If you are starting your own business or you already are a small business owner, no matter how capable, smart, knowledgeable, or experienced you are, you can’t do everything on your own and get the results you want. Therefore, in order to succeed, you need to seek professional help for the things you can’t do […]

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40 Marketing Terms for Beginners

By Dr. Natasa Kobal / April 19, 2022

As an entrepreneur or small business owner, there are certain terms used in marketing that you should know and understand. If you are not a marketer (e.g. marketing manager, marketing specialist, marketing executive etc.) and you are not really familiar with marketing yet, this article can help you understand some basic terms. There are over […]

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GDPR Basics for Small Businesses

By Dr. Natasa Kobal / April 12, 2022

I am sure you’ve already heard about the GDPR. But do you know what it is really about? Well, in this article I have prepared a summary of the GDPR basics every small business should know before targeting customers based in the European Union (EU). The information present in this article will help you understand […]

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How to Define Your Online Business Idea in 7 Steps

By Dr. Natasa Kobal / April 5, 2022

If you want to have an online business, you need to start somewhere. The best start is having a business idea about what you can sell online. This then serves as a compass for all your other activities related to setting up, promoting and growing your business. Without a clear direction, it might take you […]

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