Competitive Advantage

Starting your own business, particularly in these challenging times, can be stressful and difficult. Trying to help first-time business owners, I have prepared these 20 start-up tips that cover step-by-step some of the most important aspects of your new business. 1. Do what you love Considering you will be dedicating a lot of time and […]

There are three main reasons why knowing your competitors is important for your business. First, knowing who they are and what they are offering can help you in defining your products, services and promotion in a way that will make you stand out. As such, they can help you define your niche market and target

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