Dr. Natasa Kobal

Dr. Natasa Kobal is a marketing and international business expert, who believes in creating solutions that accelerate SMEs’ sustainable growth. She is the Owner and Founder of IB4SME, a business consulting and training brand that empowers SME owners and decision-makers internationally with the skills and support they need to successfully manage their businesses. With a PhD in business management, combined with 18 years of experience in international marketing, Natasa manages all IB4SME business consulting solutions and services.

Are you an expert or professional with valuable knowledge, but struggling to get noticed and stand out in your field? Positioning yourself as an expert can be the key to unlocking new opportunities and turning your knowledge into a profitable online business. In this article, I will guide you through the steps that will help […]

Are you unsure about where and how to effectively present your expertise online to truly demonstrate your capabilities? In this article, I’m going to share with you and explain how to build trust by presenting your expertise online to help you turn your knowledge or expertise into a profitable online business. One of the most

Are you overwhelmed by the challenge of choosing a specific niche for your online business, unsure of which direction will attract the right audience? In this article, I’m going to share with you and explain how to define your niche for your profitable online business. Self-Assessment Market Research Analysing Competition Testing Your Niche Define Your

Are you struggling to capture your expertise and achievements in a short, impactful bio? Writing a professional bio for your business is key to presenting yourself as an expert and making a lasting impression online. In this article, I will walk you through how to craft a compelling bio that not only showcases your credentials

Are you finding it difficult to find the right photos that present you as a professional or expert in your field? In this article, I’m going to share with you and explain how to prepare for your professional photo shoot to help you improve your image as an expert for your online business. Define the

Do you have valuable knowledge or expertise but unsure how to monetize it and transform it into a profitable online business? If you’ve ever wondered how to turn your skills into a successful venture, you’re in the right place! In this article, I’ll share with you the exact steps to turn your expertise—no matter the

Organisational skills are critical to help you manage your time, being with your family, at work, or during your other activities and responsibilities. However, organisational skills can be hard to master. As an organisational freak, I have prepared 10 simple tips to help you improve your organisational skills, in order to use your time more

Starting your own business, particularly in challenging times, can be stressful and difficult. Trying to help first-time business owners, I have prepared these 20 start-up tips that cover step-by-step some of the most important aspects of your new business. 1. Do what you love Considering you will be dedicating a lot of time and effort

There are three main reasons why knowing your competitors is important for your business. First, knowing who they are and what they are offering can help you in defining your products, services and promotion in a way that will make you stand out. As such, they can help you define your niche market and target

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