Every business needs to make sales to survive. In order to sell, you need to promote your business in some way. Here is where marketing comes into play. Having a marketing strategy is important because it helps you promote your business by defining how you communicate your solutions to potential customers and through which channels. […]
If you want to do business online, you need to have a solution you can actually sell online. It all starts with a business idea about what you can sell. This will serve as a compass for setting up, promoting and growing your business. But you might be thinking: “What kind of solutions I can
If you are starting your own business or you already are a small business owner, no matter how capable, smart, knowledgeable, or experienced you are, you can’t do everything on your own and get the results you want. Therefore, in order to succeed, you need to seek professional help for the things you can’t do
As an entrepreneur or small business owner, there are certain terms used in marketing that you should know and understand. If you are not a marketer (e.g. marketing manager, marketing specialist, marketing executive etc.) and you are not really familiar with marketing yet, this article can help you understand some basic terms. There are over
I am sure you’ve already heard about the GDPR. But do you know what it is really about? Well, in this article I have prepared a summary of the GDPR basics every small business should know before targeting customers based in the European Union (EU). The information present in this article will help you understand
If you want to have an online business, you need to start somewhere. The best start is having a business idea about what you can sell online. This then serves as a compass for all your other activities related to setting up, promoting and growing your business. Without a clear direction, it might take you