Every business needs to make sales to survive. In order to sell, you need to promote your business in some way. Here is where marketing comes into play. Having a marketing strategy is important because it helps you promote your business by defining how you communicate your solutions to potential customers and through which channels. […]
As an entrepreneur or small business owner, there are certain terms used in marketing that you should know and understand. If you are not a marketer (e.g. marketing manager, marketing specialist, marketing executive etc.) and you are not really familiar with marketing yet, this article can help you understand some basic terms. There are over