Every business needs to make sales to survive. In order to sell, you need to promote your business in some way. Here is where marketing comes into play. Having a marketing strategy is important because it helps you promote your business by defining how you communicate your solutions to potential customers and through which channels. […]
If you are starting your own business or you already are a small business owner, no matter how capable, smart, knowledgeable, or experienced you are, you can’t do everything on your own and get the results you want. Therefore, in order to succeed, you need to seek professional help for the things you can’t do
As an entrepreneur or small business owner, there are certain terms used in marketing that you should know and understand. If you are not a marketer (e.g. marketing manager, marketing specialist, marketing executive etc.) and you are not really familiar with marketing yet, this article can help you understand some basic terms. There are over