Starting your own business, particularly in these challenging times, can be stressful and difficult. Trying to help first-time business owners, I have prepared these 20 start-up tips that cover step-by-step some of the most important aspects of your new business. 1. Do what you love Considering you will be dedicating a lot of time and […]
Every business needs to make sales to survive. In order to sell, you need to promote your business in some way. Here is where marketing comes into play. Having a marketing strategy is important because it helps you promote your business by defining how you communicate your solutions to potential customers and through which channels.
As an entrepreneur or small business owner, there are certain terms used in marketing that you should know and understand. If you are not a marketer (e.g. marketing manager, marketing specialist, marketing executive etc.) and you are not really familiar with marketing yet, this article can help you understand some basic terms. There are over